date:Oct 16, 2012
Cadbury has recently been successful in extending the trademark protection for its purple colour, despite spirited resistance by Nestl, writes Christopher Pett, consultant at Dehns Patent Trade Mark Attorneys. But what are the implications of the decision?
Cadbury has owned a narrow UK trademark registration No. 2020876a for its purple colour (officially Pantone 2685C) since 1995 covering Chocolate in bar or tablet form. The colour is applied to the whole visible surface, or being the predomi