date:May 22, 2012
rity focus for food and beverage firms, Preston said, as they areoften experiencing brands and products for the first time and thus, are forming brand connections that may last a lifetime.
According to Nielsen data, around 20% of villagers are migrants with almost half (45%) blue collar workers, a third students and one-fifth (21%) semi-skilled blue collar workers.
There is increased government investment in the rural demographic, Preston said, thus lifestyles are improving and there is a risi