date:May 22, 2012
ared to the average urban spend of 1,199RMB a figure Nielsen said highlights the growth opportunities.
Attracting the rural consumer
Rural consumers follow urban purchasing trends closely, the Nielsen study showed, but they remain very different in spending patterns.
Jasmine teas and juices are set to see the greatest growth, among other personal care goods, according to the study.
Product assortment and good quality are important purchase drivers for the rural consumer, even more so than p