date:May 22, 2012
While China predominantly urban (51%) with mushrooming cities, a new Nielsen study on urbanisation across Greater China has suggested that the countrys 650m rural consumers hold opportunities for brand owners andcant be ignored.
Food and beverage companies aremissing outon opportunities within this demographic as most focus on urban China, the study said, but acontinued and keen focus on rural villages is vitally important for sustainable growth strategies.
Dale Preston, senior VP for Analytic