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Bottled water makes a splash
date:Oct 15, 2012
typical health-conscious bottled water consumer, he warns.

Market overview

For 2011, overall bottled water sales totaled

$12.1 billion, growing 5 percent from 2006 to 2011, Mintel reports. During the recession, consumers opted for cheaper water alternatives, such as filtration devices, refillable bottles, private labels and reducing their higher-priced enhanced or flavored water consumption, according to the Mintel report.

Sales in the convenience/polyethylene terephthalate (PET) category

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