date:Oct 15, 2012
eliciano says. Brands can highlight their unique natural spring and mineral water sources, which allow for increased value perception, he says.
Larger brands also can consider adding more value to their products by introducing citrus flavors or adding electrolytes, caffeine or other functional claims associated with sports and energy drinks to try to grab a share of that market, Feliciano suggests. However, companies will need to be cautious about taste or calorie changes that could isolate the