date:Oct 15, 2012
rding to SymphonyIRI.
Besides offering the carbonated sensation, sparkling waters are calorie-, sweetener-, sodium- and gluten-free, Walker says. She also notes that true sparkling waters do not have other functional claims, such as antioxidants or vitamins, because that can result in adding calories or other ingredients to the beverage.
La Croix targets health-conscious consumers, Walker says. These are people who are running half-marathons; these are people who are choosing to go down the ve