date:Oct 15, 2012
the 114 new products in the enhanced water category for 2011 included antioxidants, Mintel reports. Breath-freshening, immunity, brain system support, beauty, bone health, digestive health and heart health function-related claims also have been featured in new enhanced water products this year, it adds.
Dispensing opportunities
Also adding an increased focus on health and wellness are functional waters with dosing caps. Brands like Karma Wellness Water, 989 On Demand, VBlast, Activate and oth