date:Oct 15, 2012
People really do love flavored vodka. According to food research and consulting firm Technomic's recently released Special Trends in Adult Beverages (TAB) Report, nearly a quarter of all vodka consumer in 2011 was flavored.
Part of that could be the volume with which these flavored vodkas are being released; three quarters of all new vodkas launched in 2011 were flavored, the most popular being citrus, raspberry and whipped cream.
A Technomic press release also revealed that Smirnoff leads t