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The consuming challenge of food safety
date:Oct 15, 2012
red in China attracted a lot of attention but the general public still has a very limited knowledge base on the issue. In the United States and European countries, there have been fully fledged food manufacturing practice and response measures toward safety issues, said Jennifer Tsai, managing director of Innovation and Forecasting at Ipsos Marketing in Greater China.

Therefore, the consumers in those countries are less likely to become over-panicked and form serious doubts about all brands.

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12/22 19:01