date:Oct 15, 2012
want to see is less marketing overall for unhealthy products.
Harmening said CPW's move was driven by consumers rather than a threat of tougher regulation, which he said could backfire as people might switch to less healthy alternatives.
If we're not delivering what they want, somebody else will deliver what they are looking for. The consumers are the judge.
He said the biggest challenge was to improve the nutritional profile of cereals without compromising on taste.
At CPW's research centr