date:Oct 15, 2012
ands popular with children and teenagers by 2015, boosting wholegrains and calcium and aiming for average reductions of 24 percent in sugar and 12 percent in sodium.
The reformulation will affect about 5.3 billion portions of cereals sold each year.
The 50/50 joint venture called Cereal Partners Worldwide (CPW) is the second-biggest breakfast cereal producer after Kellogg Co but is Europe's leading manufacturer of children's cereal. It had sales of 1.9 billion Swiss francs ($2 billion) in 2011