date:May 22, 2012
accounted for the greatest proportion of new biscuit launches positioned as an indulgent treat. Almost half (48%) of global biscuit launches contained some sort of chocolate content last year, said Williams. However this was down by 60% compared with new product launches five years ago. This probably reflects the greater choice of varieties and flavours already on offer, she added.
In the UK, the biscuit sector was worth an estimated 2.2bn in 2010 according to market intelligence firm Mintel.