date:May 22, 2012
his may have inhibited growth in the specific healthier or better-for-you biscuits market.
The indulgent biscuit market has continued to grow in most countries, despite the economic downturn and growing concerns surrounding diet and rising obesity levels.
The growth in the sector is probably due to consumers treating themselves to an indulgent product as a reward for choosing healthy meal options, said Lu Ann Williams, research manager for Innova Market Insights.
Chocolate
Chocolate biscuits