date:Oct 13, 2012
ers of the vodkas introduced in 2011 were flavored offerings, with Smirnoff leading the sector in product introductions. Interestingly, Pinnacle Whipped Cream grew 324.5% to rank as the leading flavored vodka brand, and significant volume increases were achieved by several other imported brands.
In terms of flavors, raspberry and citrus remained the most popular flavors, and vodkas with sweeter profiles gained traction; whipped cream vodkas surged in volume to rank as the third largest flavor.