date:Oct 13, 2012
also benefitted from increased awareness and diagnosis among allergy sufferers and those self-diagnosing, she added.
Wheat-free products
The market consists mainly of gluten- or wheat-free products, which are valued at 160M and account for nearly half (47%) the market.
Sales of free-from foods nearly doubled between 2007 and this year. About one-in-five (20%) of consumers have bought free-from food.
Dairy free products, which are valued at 157M, account for 46% of the market. Dairy was the