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Parle Agro introduces Appy Fizz drink in Returnable Glass Bottles and cans
date:Oct 10, 2012
GB and cans are new avenues for growth and will open up more channels of distribution for the brand. The RGB format will enable penetration of Appy Fizz into rural markets and will also bring the drink closer to our youth consumers in tier 2 and 3 markets. Appy Fizz in cans not only strengthens the premium brand image but also enables us to drive better volumes and into various channels of trade. Cans are the most in-demand packaging format amongst young India, our core TG and thus the stylish A

12/23 18:20