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Pizza Patrón's Latin Appeal
date:Oct 10, 2012
ho make up more than one-fifth of its customers, and intends to devote more of its media budget to the ads in 2013, says Chief Marketing Officer Frances Allen.

That makes sense because Hispanic households have increased their restaurant spending faster than the rest of U.S. diners. Their expenditures on food away from home grew 33 percent, from $1,865 in 2000 to $2,474 in 2010, while all American consumers boosted restaurant expenditures 17 percent, from $2,137 to $2,505, during that decade, ac

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