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Pizza Patrón's Latin Appeal
date:Oct 10, 2012
according to Technomiccould eventually grow to 1,000 U.S. locations.

What Swad stumbled upon 26 years ago in Dallass Pleasant Grove neighborhood is something other restaurant chains have recently zeroed in on: the increasing spending power of Hispanics, the largest minority in the U.S., with about 52 million people. Their buying power will jump 50 percent to $1.5 trillion by 2015, from $1 trillion in 2010, according to Nielsen.

McDonalds has long targeted Latino consumersNielsen says the chai

12/21 18:31