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Pizza Patrón's Latin Appeal
date:Oct 10, 2012
ent during that period.

Pizza Patrn targets Hispanics, who make up about 65 percent of its customers, by selling chorizo-topped pizzas, QuesoStix breadsticks, lime-and-pepper chicken wings, and churros for dessert. Unlike Dominos, Pizza Patrn doesnt advertise in English and doesnt deliver. Its eateries, splashed with bright reds and yellows, play Latin music inside and outside the store. It also sets up tienditas5-by-5-foot tents that serve as little shops hawking pizza outside apartment comple

12/21 09:43