date:Oct 10, 2012
While the Dallas-based pizza purveyor certainly isnt the first restaurant chain to target Latinos, it may well be the most dedicated. Owner and founder Antonio Swad is unapologetic about the eaterys tactics to draw Latino diners, who can pay in pesos and get change in dollars, and occasionally get special deals on pizzas ordered in Spanish. Were not interested in being a broad brand, says Swad, who requires most of his employees to speak English and Spanish. He says his way of doing business has