date:Oct 10, 2012
in its stores. Wal-Mart already offers another, more traditional prepaid card, which is run by Green Dot (GDOT), but it doesnt have as many features and costs more. And retailers have long complained about how much they pay banks and payment networks to process transactions, so having two financial services suppliers cant hurt Wal-Marts long-term bargaining power.
For Amex, the card is a way in to expand to a less affluent audience. After all, theres plenty of competition for the big spenders t