date:Oct 09, 2012
and the benefits of choosing healthy. The primary driver for the increase in these claims in India is the consumer perception of added additives or preservatives in food being considered unsafe and concerns about food safety and long term toxicity of these chemicals on their future health.
A few years back the growing processed food industries - especially fruit products and the juice industry - triggered the growth of additives and preservatives use in India, more to offer convenience to the I