date:Oct 09, 2012
As health concerns climb up the consumer agenda globally, manufacturers have been quick to respond with new products to meet demand. But when it comes to those products carrying no additives / preservativesclaims, it seems India is leading the way as new research from Mintel reveals India is in the first place in Asia-Pacific for products carrying no additives / preservatives claims in the food and drink category - today accounting for 18% of NPD in APAC in this category.
According to a press r