date:Oct 08, 2012
e those that were perceived as the ingredients consumers were most concerned about, says Short. Consumers have strong opinions about colours and flavours because they feel they understand them.
Matthew Incles, market intelligence manager with Leatherhead Food Research (LFR), makes the point that it may not necessarily be that there has been more reformulation activity around removing colours and flavours than other additives; it could just be that the activity has been more visible.
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