date:Oct 08, 2012
In simple terms, the clean-label drive is about removing the 600 or so additives from ingredient declarations.
If only it were that simple.
For a start, not all additives are deemed to be equally undesirable. There are a number of 'frontrunners' in the clean-labelling trend, which are definitely not acceptable. These include monosodium glutamate (MSG), artificial colours and flavours and modified starch.
With MSG, the negative image comes from 'Asian restaurant syndrome',says Dr Walter Lopez,