date:Oct 04, 2012
The UK Advertising Standards Authority (ASA) has dismissed a complaint that the website for Unilever-owned Walls Ice Cream gave a misleading nutritional impression of its ice cream products.
The complaint, which was lodged by the Childrens Food Campaign, challenged whether the text and images in a number of adds on the website gave amisleading impression of Unilever-manufactured Twister, Solero, Calippo, Cornetto and Frusi Pot ice creams.
The petitioner questioned whether the adverts, which f