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he California Standard for Navel Oranges
date:Sep 29, 2012
adoption of The California Standard.

Competition in the produce aisle has increased and fresh fruit consumption has increased, while fresh orange consumption has dropped
Early season navels tend to have low customer satisfaction
A positive eating experience would cause 65% of consumers to eat more navels
The California StandardTM replaces 35% of less-tasty fruit with fruit that meets consumer expectations
The California StandardTM exhibits a 90%+ accuracy in determining purchase intent.

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