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Snack Brands Attempt Mid-Calorie Options That Don't Taste Disgusting
date:Sep 28, 2012
for Frito Lay, which makes Lay's chip brands.

But sometimes finding the right balance isn't enough marketing can be key. Dreyer's/Edy's (it's called Dreyer's on the West Coast and Edy's on the East) learned that the hard way.

The company in May rolled out an ad campaign that emphasizes that Slow Churned ice cream is half the fat and one third of the calories of regular ice cream but the company avoids using the word light.

Why? Because when Dreyer's/Edy's began selling Slow Churned ice cre

12/19 22:38