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General Mills looks to tap cereal and snacks potential in BRIC countries and beyond
date:May 21, 2012
ompany sales and a quarter of its profits come from the US, but with emerging markets projected to account for 95% of the worlds population growth in the next decade, the company sees potential to expand further internationally.


Increasing cereal consumption in developing markets


RTE Cereal is General Mills largest global business with big brands such as Cheerios and Nesquik. It operates outside North America through its Cereal Partners Worldwide (CPW) partnership with Nestle.


Over the las

12/19 23:18