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General Mills looks to tap cereal and snacks potential in BRIC countries and beyond
date:May 21, 2012
Speaking at the Barclays Capital Americas Select Franchise Conference in London on Tuesday, Company chief financial officer Don Mulligan said rising incomes in developing markets was creating a larger middle-class looking for convenience products like snacks and ready-to-eat (RTE) cereal.


Consumers in these markets are shifting to urban living and the percentage of working women in growing. These trends drive strong demand for more convenient food options, he said.


Around two thirds of the c

12/19 21:56