date:Sep 28, 2012
Chocolate manufacturers must invest in luxury and premium to drive sales in developed economies but dedicate focus on distribution and mid-priced products for emerging markets, an analyst says.
The global chocolate market has been valued at $107bn (82.9bn) for 2012, up around $6bn on the previous year, according to Euromonitor data.
Western Europe represents the largest market in terms of retail value and Latin America the smallest.
THE GLOBE IN RETAIL VALUE TERMS*
Western Europe $37.9bn