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Local Produce Increasingly Preferred To Organic, Consumer Survey
date:Sep 27, 2012
lained that consumers' interest in local food is relatively new.

Ten or 15 years ago, the organic label was more important to our customers, Gallo told The Huffington Post. But we started to feel, over the last five to seven years, that our customers were more interested in buying produce that's local.

Organics remain a growth area at Whole Foods, Gallo said; certain customers, especially those with small children, care more about organic certification than they do about geographic provenance.

12/20 19:06