date:Sep 27, 2012
een highly successful.
Majumdar said the two companys products and strengths complemented each other well.
Performing strongly
AG Barr had the number one spot in carbonates in Scotland with Irn-Bru, and Rubicon had helped it grow carbonates, with Strathmore performing strongly in water and Rubicon also giving it strength in still juices.
Each one has carved out a profitable niche within the category with Rubicon in particular punching above its weight, he said.
But, while AG Barr had perfor