date:Sep 27, 2012
Coca-Cola New Zealand is selling PET bottles of Coke personalized with one of 150 names popular in the country, and encouraging Facebook fans to 'share a virtual can'.
Bottles carry the slogan 'Share a Coke with...', then the name in question, in what is a novel viral marketing ploy from Coca-Cola New Zealand (Coca-Cola Oceania).
The Facebook-centered campaign also allows fans to use an online app and send a personalized 'virtual can' of Coke to friends.
Meanwhile, people with names beyond the