date:Sep 25, 2012
at Campa is an Indian brand that has survived the onslaught of Coke and Pepsi.
Bottlers like Agarwal insist that it is the taste - Campa, he says, is not as sweet as Coke and Pepsi - that keeps consumers loyal. Sosyo, which gets 10% of its turnover from exports, too banks on its Indian taste. People want Indian taste. That's why Thums Up outsells Coke and there's a pull for our brand, says Hajoori.
The clamour for local flavours also convinced Coca-Cola India to relaunch Rim Zim. Rim-Zim is bei