date:Sep 25, 2012
o Duke's, an iconic over 100-year-old beverage brand from Mumbai, by re-launching its lemon, raspberry and ginger ale variants.
It (revival of old brands) shows desperation on the part of MNC cola majors. Cola is a dying market, says Chauhan, chairman of Parle Bisleri. The cola companies have their reasons for leaning on these smaller brands, the biggest amongst them being the regional nature of competition - which is often fierce. Local is the new national for brands, avers Smitha Sarma Rangan