date:Sep 25, 2012
uld expect lower-alcohol wines to taste inferior.
Price sensitive
Many wine drinkers are becoming increasingly price-sensitive and unwilling to pay more for their wine, said Wisson. The opportunity for wines with an ABV of 5.5% or less is that some of the tax savings could be passed onto consumers, encouraging less affluent users in particular to remain engaged with the market.
However, lower-alcohol wines are often more difficult and expensive to produce than standard-ABV wines, he added.
A