date:Sep 25, 2012
Pepsi NEXT has been launched in Australia, but intriguingly the drink has been formulated with stevia for this market to achieve a 30% sugar reduction, rather than the 60% effected with other sweeteners in the US.
The launch is significant, because it marks the first time that either PepsiCo (or keen rival Coca-Cola) have used zero calorie sweetener stevia with a front line cola brand.
Due to the time differences involved, BeverageDaily.com was unable to contact PepsiCo Australia before we wen