date:Sep 25, 2012
tting vessel for one of the alcoholic drinks industrys most generically ostentatious categories, and what a ride it proved to be, Malandrakis added.
He pointed to Euromonitor International statistics showing that single malt volumes rose 16% in CAGR (compound annual growth rate) terms from 2007 to 2011.
While green tea is now the supporting category rather than the leading protagonist in the story, Malandrakis said, there is little doubt that the categorys current success owes a lot to that onc