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Mt Franklin marketing campaign part of Corporate Social Responsibility
date:Sep 24, 2012
Major Australian food brands are incorporating Corporate Social Responsibility programs into their marketing and giving something back to the community.

Latest is Mt Franklin bottled water brand, owned by leading beverage distributor Coca Cola Amatil (CCA). It is continuing with its well known pink campaign to raise funds for the McGrath Breast Care Foundation.

The McGrath Foundation was established in 2005 by cricket icon, Glen McGrath and his late wife Jane after years of living with breast

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