date:Sep 22, 2012
accounted for around a third of sales. Natural/specialty stores (26%), drug stores (21%) and traditional supermarkets (12%) followed.
The report stresses the need to address declining supplements use in the 18-29 demographic and lower-than-average consumption amongst the US Hispanic population.
Also singled out is the need to target over 65 and Baby Boomer sales with fit-for-purpose marketing. Manufacturers must also ensure that products have a strong scientific basis to health claims as regul