date:Sep 22, 2012
be among the five founders, which could help the firm penetrate that market.
Barry Callebaut: B2B focus
Barry Callebaut took a strategic decision to divest all of its consumer activities and fully focus on B2B.
We did this mainly for two reasons: You need a different expertise in the B2C area than when serving the B2B market. Also, we did not want to go into direct competition with our customers on the retail shelves, Barry Callebauts external communications manager Raphael Wermuth told this