date:Sep 22, 2012
nsorship of music and sporting events, the distribution of branded merchandise and the proliferation of new alcoholic brands and flavours.
According to the AMA, the explosive rise in alcohol marketing has resulted in shaping young peoples attitudes and behaviour, encouraging them to take up drinking, and to drink more once they do.
Inadequate oversight
It added that there is an urgent need to tackle the problem of alcohol marketing through robust policy and stronger regulatory oversight:
Ex