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Britvic admits old Robinsons bottle lacked ‘category cues’
date:Sep 20, 2012
Ireland.

Boosting consumer awareness

Although Britvic Ireland rolled-out Robinsons double concentrate as a new product in 1.25l and 1.75l in 2011, pi global said, with new carry, pour and store features, the category cue issues outlined above led to the 1L bottle brief.

This new variant also contributed to the environment, as it had a 35% reduction in the amount of packaging used. However, it was recognized that a smaller bottle was needed to expand the range, pi global added.

Tim Llewellyn

12/22 21:43