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ASA rejects allegations that Allinson’s bread advertising was misleading
date:Sep 20, 2012
, the ASA considered that consumers would understand that the ad was comparing the current recipe with the original.

The Real Bread Campaign said it was shocked by the ASAs conclusion.

Campaign coordinator Chris Young said in a statement: The ASA claims that it is here to make sure all advertisements are legal, decent, honest and truthful. In what way is using photographs of hand-made bread to advertise an industrial product untouched by human hand during its manufacture in any way honest or t

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