date:Sep 20, 2012
The Real Bread Campaign, which aims to promote additive-free breads, claimed in April that elements of Allinsons bread advertising were misleading, including pictures of dough being kneaded by hand, the use of the word wholemeal when its flour is also mixed with soy flour, and the phrase still has no artificial preservatives. The complaint alleged that use of the word still suggested that the bread had never contained artificial additives, although the company had previously included calcium pro