date:Oct 25, 2023
is showing the strongest growth of 36%, in sharp contrast to overall chilled juice decline of -15%. Ocean Spray ambient take home juice is also experiencing significant growth, up 17% versus the category which is growing at 4%.
Kickstarting the launch of Pink will be a nationwide sampling campaign allowing consumers to taste its unique sweetness versus the tanginess of red cranberry. It will be further supported with TV and display advertising, instore and online activation, social media and P