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German supermarket pilots price spikes to reflect the “true environmental cost” of food
date:Aug 02, 2023
PENNY, a German-French supermarket chain based in Germany, is conducting a scientific study in collaboration with TH Nuremberg and the University of Greifswald to highlight the true cost of foods and foster the discussion about food prices and sustainability. The company is using 2,150 markets as a database for the pilot.

PENNY is selling nine selected products from July 31 to August 5 at their true costs. For instance, the cost of organic sausages has risen by 63% from 3.29 (US$3.61) to 5.36 (

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