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Veg Power and ITV’s Eat Them To Defeat Them campaign contributes to a long-term improvement in child
date:Jul 19, 2023
V advertising, celebrities, supermarkets, chefs, schools, communities and families. Since it launched in 2019, the campaign has directly generated an additional 132m in vegetables sales, equivalent to 1.4bn childrens veg portions.

This years campaign was supported by 3.5m of advertising led by ITV, Channel 4 and Sky Media reaching 57% of families with children. Evaluation data confirmed that 45% of children and 31% of parents who saw the advertising ate more veg.1 Applying these figures to the

12/19 22:20